The Startup
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The Startup

Why Some Brands Fail With Pride

It’s hard to be a brand these days. Because today there is an expectation that brands behave like people. Many times, agencies and consultants even recommend that tact, especially as social media has exposed that hairline crack in the corporate armor.

No longer can brands hide behind the stone facade of one-way, 30-second messaging, neatly crunching numbers, making widgets and creating simple media plans…




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j barbush

j barbush

Co-Founder Cast Iron LA agency. Webby Judge. Satirist. Contributor to FastToCreate, AdWeek, HuffPo, Digiday and others. I fight fire with humor.

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