Why Multiple Platform Posting is a Bad Goal
But a good strategy
While starting as a newbie writer, I was overwhelmed with posts about why frequent publishing was the panacea to succeed in the content creation world.
That spawned a chain of logical questions:
- If one has to publish frequently, how do you strategize your content?
- What topics to write about
- How frequently should one publish
Turned out, it all boiled down to the core question: Which platform are you planning to publish?
Because a platform decides:
- What type of content to incentivize
- Which creators to reward vs which creators to punish
- Which posting frequency makes you a follower magnet?
In the bigger scheme of things, platforms are nothing but aggregators. Creators are suppliers. Platforms are dependent upon them, not the other way around.
You create not because the platforms want it, but because your consumers (readers or viewers) want it. You go to a platform that provides the most suitable way to reach your consumers.
However, as the platforms’ user base grew beyond millions, they became mega-aggregators.
