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Why Nintendo’s ‘Boring’ Switch 2 Is Genius Marketing
When less Is more in marketing.
Nintendo just revealed the Switch 2.
And I love it.
- No gimmicks.
- No galaxy-brain naming schemes.
Just a straightforward, no-BS name that tells you exactly what it looks like.
Take a look:
It’s boring, sure. But boring is brilliant. Here’s why.
The ghost of Wii U
Let’s rewind to 2012.
Nintendo dropped the Wii U, and nobody — not even your hardcore gamer cousin — knew what it was. Was it a new console? An accessory? A tablet thingy?
Nobody knew. And that confusion turned the Wii U into a sales disaster.
Nintendo calls their new console the Switch 2. No mystery. No second-guessing. It’s the sequel to the console everyone already loves.