Why passion isn’t the secret ingredient for startup success

Think about solving a problem instead

Aytekin Tank
Jun 26, 2019 · 6 min read
Originally published on JOTFORM.COM

“You’re missing the point.”

“Passion is a powerful tool, but it won’t guarantee that customers will love your product.”

“I can make this easier for myself. And if I can scratch my own itch, I can help many other people solve their same problem, too.”

Problem: building questionnaires, surveys, and online forms from scratch takes way too long for something so simple.

Solution: a company that now has 140 employees without taking a dime of outside money.

So when it comes to building your business, what’s the problem?

If there isn’t one, then you probably have one.

Start with problems you have with the world.

Problem: USB sticks are small and forgettable.

Solution: a billion dollar company that is currently in the process of going public.

“Live in the future, then build what’s missing.”

Don’t think of yourself as being passionate, think of yourself as being a problem-solver.

“A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed.”

Problem: people are inherently scatterbrained and that affects productivity in the workplace.

Solution: a company on its way to 5 million users.

“If you want to find startup ideas, don’t merely turn on the filter ‘What’s missing?’

Also turn off every other filter, particularly ‘Could this be a big company?’

There’s plenty of time to apply that test later. But if you’re thinking about that initially, it may not only filter out lots of good ideas, but also cause you to focus on bad ones.”

If all you’re looking for is success then go join a successful company.

If you’re looking for a solution to a problem that you know you can fix, then start a business.

“But we hear that entrepreneurs need to be passionate.

My justification was that I’d always been passionate about building things, getting users, and seeing people use my stuff.

But by that definition, any entrepreneur can be passionate about anything.”

Problem: music should be free, but musicians should be paid.

Solution: a company worth more than the entire US music industry.

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Aytekin Tank

Written by

Founder at www.JotForm.com || (contact: AytekinTank@JotForm.com)

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +785K followers.

Aytekin Tank

Written by

Founder at www.JotForm.com || (contact: AytekinTank@JotForm.com)

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +785K followers.

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