Why Personal Analytics Will Guide This Decade’s Creator Economy
Start leveraging those rich data sets you’re already collecting
In the creator economy, personal performance and business performance are uniquely linked. When you sleep in, business opens late. When you write for 6 hours, your business receives 6 hours of productive inputs. When you take care of your health and wellness, your business’ employee engagement (i.e. your engagement) is taken care of, equally.
With this unique linking, personal factors that are typically off-limits to companies and organisations suddenly become relevant and accessible. Your sleep patterns, for instance. Your optimal work schedule. Your social media activity. Your health and fitness behaviors. If it has a reliable influence on mood and productivity, it will reliably influence business performance also.
And while it would be inappropriate for an employer to ask for these personal data sets (even in service of generating helpful insights or interventions to improve performance) — when you are your business, these valuable data streams are yours and ready to be mined.
A New Era Of Personal Data
Sleep, fitness, circadian rhythms and screen time may sound a little too vague for definitive ‘business…
