Why Public Relations Is so Important for Branding

If you’re on a board of directors, are a top-level exec, or a brand manager, listen closely — if you don’t have someone on your team who knows the ins and outs of public relations (PR), you’re literally playing Russian roulette with the reputation of your brand.

Since the advent of the internet, brands have developed a variety of effective methods to get the word out about their brand, such as:

• Connecting directly with consumers via social media
• Giving fans the necessary inspiration to become an amateur brand ambassador
• Addressing consumer concerns directly and in public spaces, which builds a better reputation

The internet has taken the middle-man out of the equation for PR — companies now talk directly with their demographics and, in turn, inspire greater loyalty.

In essence, PR today is about so much more than yesterday’s media relations. Today’s PR is helping companies realize that it’s the deployment of said public relations that leads to successful customer experiences. The best PR creates, manages, and refreshes brands, keeping them ever-present in the…