Why some companies fail to empower product teams: a response to Marty Cagan’s ‘Product vs. Feature Teams’
Businesses are suffering from some very human problems when it comes to empowered product teams…
Marty Cagan recently published an article about product vs. feature teams and it caused a bit of a stir in the product world.
His frustration about his ongoing experiences with companies who can’t seem to make the transition to outcome-driven, empowered product teams was clear to see.
Not to mention the solidifying of poor ways of working in conference talks, training programmes and “certification” programmes for product people.
Having spent much of my product career either working on empowered product teams or coaching teams to work in this way, I have seen first-hand the kinds of things that prevent people and businesses from making this shift — and I feel Marty’s pain!
I don’t profess to have all of the answers, but by understanding some of the “whys”, we might be able to move to a place where we can start to improve the situation and shift mindsets to allow for outcome-driven, empowered product teams to flourish.
