Why Spotify Wants You To Watch Videos

It’s trying again to tackle videos in 2020

Richard Fang
The Startup

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Source: https://www.complex.com/music/best-spotify-playlists/

Spotify has become a household name as a music streaming service that rivals Apple Music.

Founded in 2006 in Sweden, it has built into an international organization with a footprint expanded into 81 countries worldwide.

Recently, however, Spotify will start experimenting around video podcasts. This has started with reports it will let Youtube stars Zane Hijazi and Heath Hussar (two youtube celebrities who host Zane and Health: Unfiltered) upload a few videos to accompany the podcast episodes. These will sync with the audio feed and continue playing even if listeners lock their phones.

Additionally, only half the show’s audience will see the video footage, most likely a test from Spotify to see the reception of the videos.

This isn’t the first time Spotify has tried to do video

Source: https://www.theverge.com/2020/5/6/21249389/spotify-video-podcast-test-upload-content-test-youtube

For those that might remember, Spotify used to have video.

It didn’t last long, however, and closed down in 2017.

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