Why The Future of Business-to-Consumer Communication is Text-Based

How Business Owners Must Cater To ‘Generation Mute’

Feliks Eyser
Jan 26 · 6 min read
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Mobile messaging — the future operating system for business communication. Illustration: Ariane Frida Sofie

Messages with benefits

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“‘Going text’ is not a bug. It’s a feature.”

A whole generation on mute

“Millennials hate phone calls and appreciate convenience. 88% of them prefer text.”

Big tech is already there

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Software eats the telephone

“Just like every business has a phone system today, all of them will have an ‘inbox system’ in a few years.”

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The Startup

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Feliks Eyser

Written by

Tech founder & investor from 🇩🇪. Sharing experiences for first-time founders💡🛠🚀

The Startup

Medium's largest active publication, followed by +773K people. Follow to join our community.

Feliks Eyser

Written by

Tech founder & investor from 🇩🇪. Sharing experiences for first-time founders💡🛠🚀

The Startup

Medium's largest active publication, followed by +773K people. Follow to join our community.

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