Why VR is Revolutionizing Marketing (and How to Use it Today)

James Christopher
Apr 3, 2018 · 4 min read
https://unsplash.com/photos/mlZzMow-CQw

Virtual reality marketing will likely become a new staple for business, and you don’t want to miss out.

Virtual reality (or VR) isn’t reserved for high-tech labs or sci-fi movies anymore. In fact, it’s become quite prominent, and experts predict its popularity will explode in the next year or so.

So what is VR (and why should you care)?

To sum it up, VR is a computer-based simulation of an interactive environment. It allows for an immersive, 4-D experience, rather than just staring at a screen and clicking.

It drives emotions in a big way

It’s no big secret that emotions are a powerful tool for advertising. Just think about how storytelling easily captivates audiences and gets them attached to brands (or, how car/beer ads almost always have a story yet say nothing about the product itself).

Creating experiences

We’re living an experience economy — where people value events and sharing them (even more than the products themselves). So it’s no small wonder that VR is being used as a tool to sell through this method.

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Learn more about VR and marketing at LTProject.com. If you have any insights on how VR can be used for marketing, please reach out to me there or leave me a comment!

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