Why We Hate New Brand Names (Until We Don’t)

Nancy Friedman
Jun 26 · 5 min read
The current Syfy logo, redesigned in 2017
Robert Zajonc, 1923–2008. Via Stanford News obituary.


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Nancy Friedman

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Writer, name developer, brand consultant, idea-ist. Find me on Twitter and Instagram (@fritinancy) and in the San Francisco Bay Area.

The Startup

Medium's largest active publication, followed by +479K people. Follow to join our community.