Why you don’t need design like Apple

Authenticity vs. Beauty

Mikael Cho
May 25, 2016 · 14 min read
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Choosing substance over style

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A lesson from Pixar: It’s not about animation, it’s about story

“For all the care you put into artistry, visual polish frequently doesn’t matter if you aren’t getting the story right.”

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Why beauty doesn’t always work (especially today)

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Increase in information; Decrease in attention

“If we focus too much on the visual attraction of our message, the experience people have with our stories will likely suffer.”

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“My fans can sniff the BS from very far away. I cannot trick them.”

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The solution is easy and you already know how to do it

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Mikael Cho

Written by

Founder/CEO @unsplash @mikaelcho

The Startup

Medium's largest active publication, followed by +686K people. Follow to join our community.

Mikael Cho

Written by

Founder/CEO @unsplash @mikaelcho

The Startup

Medium's largest active publication, followed by +686K people. Follow to join our community.

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