
Why you need to talk to your ideal clients from the get-go
Nov 5 · 5 min read
I get asked a lot, if I had to share just one tip, something that every founder should do at the beginning of a new venture, what would it be?
If I could offer only one, something to help align the outcome with success, to save time, money, effort and perhaps even a few tears, then it would be to vigorously qualify the assumptions you have about your business…


