The Startup
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The Startup

Why You Should Always Pick Content Marketing over Paid Advertising

There is no right or wrong here as both types of marketing are essential for most businesses. As a B2B or B2C marketer, you can still generate plenty of leads using content marketing or paid advertising, as both channels can be very effective.

However, let’s be realistic — not everyone can afford paid advertising, similarly like not everyone has the time and patience to wait for the results from content marketing.



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Edgaras Katinas

Marketer | I write about marketing, money and personal development| Check out my marketing agency