Why You Should Stop Wasting Money on Digital Ads

Did you know that Procter & Gamble (P&G) has recently announced that they won’t be investing in digital advertising?

Wondering why?

Most of the time, digital ads don’t even reach the target audience. And most internet users don’t want to be bombarded with ads. It’s very annoying to experience an interruption in the otherwise smooth-running browsing process.

To get rid of irritating and annoying ads, many internet users use ad blockers. That’s why the use of ad blockers has also increased.

Also, digital advertisements from brands can really look spammy and much too salesy. There is also the issue of trust and credibility. Digital ads cannot easily win the trust of your target audience.

Still not convinced? This post will give you four of the most important reasons you should stop investing in digital ads.

1. Your Audience Uses Ad Blockers

According to an IAB report on ad blockers, 26% of the respondents said that they use ad blockers. The same study also found that in December 2016, approximately 600 million devices worldwide were blocking ads. Out of these 600 million, 62% were mobile devices.