Why Your B2B Startup Needs to Build Integrations

Kelly Sarabyn
Feb 9, 2020 · 4 min read

There are over 11,000 SaaS companies with more companies cropping up every year. With tens of thousands of applications to choose from, even the smallest companies are using an average of 40 applications.

Larger companies are using an average of 203 applications.

These applications are used and purchased by all departments, from sales, marketing, customer…