The Startup
Published in

The Startup

Why Your Company Needs Social Scientists

They’re uniquely equipped to map how users interface with digital technology.

Photo credit: Rodion Kutsaev

The tech industry has always had a curious relationship with social scientists. As a PhD student in sociology in 2010, I remember hearing professors discuss the “Xerox Parc days”: starting in the late 1970s, anthropologists helped technologists encounter their…

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