Why Your Marketing Doesn’t Always Need a Call-to-Action (CTA)

John W Hayes
Jun 10, 2019 · 6 min read
Photo by Artem Beliaikin @belart84 on Unsplash

I’ll be the first to admit; this blog post marks a significant shift in the way I think about marketing. For years, I’ve been encouraging marketers to always include a Call-to-Action (CTA) with every single piece of marketing content they produce and distribute. My thought behind this was simple: If you don’t give someone something to do after they have consumed your content, they…