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Why Your Sales Funnel Isn’t Converting — And What You’re Missing
The one thing investors are looking for that’s missing from your pitch (and how to fix it fast)
“I did everything you told me,” he said, his tone more frustrated than triumphant.
“What do you mean?” I asked, not sure where this was going. We had just bumped into each other at a conference, and suddenly, he was venting at me.
“I built the sales funnel, exactly like you described in your articles. I followed all the steps. And guess what?”
I could barely get a word in as he continued, the frustration pouring out.
“Nothing. Nothing happened. A whole year passed. No deals.”
This is a scenario I’ve seen play out countless times.
A founder spends months or even years meticulously building the perfect sales funnel. They attend conferences, schedule meetings, nurture leads down the pipeline.
But in the end? Zero percent conversion.
The result is always the same: Devastation. Confusion. Frustration.
“What went wrong?” they ask.
The answer is simple:
They didn’t have a story worth investing…
