The Startup
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The Startup

Why Your Startup Isn’t Getting the Right Customers

And what it takes to actually sell your “dream customers”

“I was sure our product would be perfect for them,” the founder fumed as she dropped into the chair on the other side of my desk. She was building software to help automate hospital billing services — a notoriously complex industry — and she was coming from a meeting where she’d…



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @