Why Your Sales Training is Ineffective (And What to Do About It)

Peter Schroeder
Aug 25, 2017 · 5 min read

If you want to outperform the competition, don’t delay adoption. Companies who bolster their training strategy with cloud and mobile technologies have a strong advantage that impacts their bottom line and increases their ability to attract and retain top talent.


A competent sales team meets targets, a poor team misses out, and an excellent one surpasses expectations. The gap between a poor and an excellent team hinges on their knowledge, skills, and motivation. Your team may lack one or more of these factors, but all three can be enhanced, updated and scaled by sales training online.

For example, if you rely heavily on conventional training platforms such as in-house workshops, manuals, off-site seminars, and classroom learning, then exploring new online sales training formats is imperative.

You can still — and should — vary platforms and materials, but entering the field without tapping relevant technologies will only drag down your profit potential and allow competitors to expand market share at your expense.

Companies Are Investing In Training — And They’re Doing It Online

The facts reveal a clear trend:

  • Top performing companies make huge investments in training and development, with mean training budgets clocking in at $30.6 million or nearly 6% of payroll. (Training Magazine) [1]

There are 2 key takeaways from these stats:

  1. Training is indispensable and game-changing.

Millennials account for the largest employee age group today [6] and will likely remain so for many years ahead. By aligning your training culture with millennial behavior and preferences, you lay the foundation for a well-equipped sales team positioned to excel in tomorrow’s business landscapes.

10 Benefits Of Taking Your Sales Training Online

Bringing your sales training online allows your team to access materials on demand, wherever they are. This helps reduce training costs, ease mentor loads and shorten the learning curve.

Here’s a list of benefits your organization will experience when you decide to take your sales training online:

  1. Accessibility
    Any internet-capable device can access cloud-based services. Sales team members can improve product knowledge, selling skills and business acumen wherever they are and at any time they want.

Drive Productivity By Taking Your Sales Training Online

Because training impacts sales team performance, it ranks high on the strategic agenda of the most competitive and profitable organizations.

If you want to outperform the competition, don’t delay adoption. Companies who bolster their training strategy with cloud and mobile technologies have a strong advantage that impacts their bottom line and increases their ability to attract and retain top talent.

Take your Sales training to the next level with Northpass. Get started with a free consultation today or download our free Complete LMS Buying Guide.

Designed for companies with over 100 employees, Northpass is a modern, easy-to-use learning management system for the rapid creation and contextual delivery of branded training modules.

Footnotes:

  1. Training Magazine Ranks 2015 Top 125 Organizations

Originally published at elearningindustry.com on August 25, 2017.

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Peter Schroeder

Written by

Tech Enthusiast | Marketing in SaaS | Head of Marketing @NorthpassHQ

The Startup

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