The Startup
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The Startup

Will Brands Need to Reposition Post-Pandemic?

Somber piano music, empty streets, Zoom socializing: there have been so many near identical brand commercials that a compilation emerged.

No surprise there: how brands behave right now will either be a wind in their sails, or it is going to haunt them for a really long time, and some of them, such as Everlane and fashion influencer Arielle Charnas, learned that early on and the hard…

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