The Startup
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The Startup

Will the Museum of Ice Cream Survive the Coronavirus?

Source: Museum of Ice Cream

The Museum of Ice Cream — the pinnacle of younger generations’ frothy “experience economy” — might not survive the coronavirus.

If you’re unfamiliar with the cultural phenomenon of MOIC, Instagram probably isn’t your go-to social media platform. Contrary to its name, MOIC is not a museum, nor is there a strong relationship to the sweet dessert. Instead, it’s a…

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Gisella Tan

Gisella Tan

I write about Gen Z, marketing, Hong Kong, and my immigrant identity. Email: gisellatanx@gmail.com