Winning At Real-Time Personalization

Real-time personalized marketing focuses on customers’ behaviors, interests, and real-time needs, resulting in a 15–20% increase in total sales.

Maybe you’ve already begun implementing personalization to improve customer experiences, but if you’re not adhering to these basic guidelines, you might not be maximizing its potential. Let’s take a look at five best practices to win customers over with real-time personalization.

#1: Personalize Every Touch Point

Many companies have adopted some aspects of real-time personalization. Perhaps you’re providing real-time content recommendations based on the visitor’s reading history. Or maybe you’re giving visitors product recommendations personalized according to their interests.

If this describes your organization, it’s a good idea to consider taking it up a notch and extending your efforts to every touch point on every channel. The goal is to ensure that your customers can seamlessly access the information they need or continue with their purchases wherever they are and whichever channel they’re using.

Consider upgrades in how you collect customer data and ensure that you have accurate, up-to date information on your customer’s previous interactions with your business. Every department can leverage this information…