Writers — If You Want To Sell Your Book, Get Pinning.

Steal my strategy for selling books on this author-centric social media platform.

Ellen "Jelly" McRae
The Startup
Published in
12 min readApr 24, 2024

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The almost author | Image created on Canva

There’s little point in releasing a book if you have no plans to market it. You might as well leave it as a carefully crafted draft on your computer.

I’m on the precipice of publishing my first book and staring down the most significant achievement of my life. Like most first-time authors, I have a zero marketing budget.

Harnessing the power of social media is my only option if I’m going to make money.

I can’t rely on self-publishing alone to make sales, nor can I sit back and hope people will find my book and buy it on the spot. I have to work for my sales.

Luckily, we have a few social media platforms, including Pinterest, built to make selling books easy. I’m getting onto Pinterest now, before launch, to prep my sales campaign.

Let’s break down the strategy I will use to sell my book and why I know this focus will increase sales, followers, and exposure to my book.

(And feel free to steal this strategy. I want to sell lots of books together!)

For context, my book is a romance fiction novel set in Melbourne, Australia.

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Ellen "Jelly" McRae
The Startup

I’m here to use my wins and losses in #relationships as your cautionary tale | Writes 1LD; Cautionary tale women's fiction | https://linktr.ee/ellenjellymcrae