Writing a Book to Promote Your Business Begins with a Key Question You Must Answer

Your book should be like your business

Photo by Lina Trochez on Unsplash

A book is a proven form of content marketing that can boost your credibility and show potential clients why they should do business with you. Like all forms of content, you need structure to write a book that keeps readers engaged.

The first, most important question is “What are you going to write?”

Here’s a framework you can follow to know how to write a book that will position you as an authority in your industry segment.

I suggest writing a 10-plus chapter book for ease of outlining and completing.

Get started by thinking through critical issues.

Your business solution is your book’s subject matter

Customers or clients pay for solutions.

Your book must focus on the customer’s need and how they can have their needs met using your expertise. You are their guide.

As their guide, are you going to show them how to take specific action steps or do you need to persuade them to improve by using evidence?

You started a business because you can uniquely meet a need for: improved health…