The Startup
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The Startup

Writing an Engaging Article in 9 Steps

A guide which can help you sell anything (even a flying broom)

A picture of a broom for sale.
Original illustration by A.Malyavina

Step 1. Identify Your Audience

Step 2. Understand What You Are Writing This Text For and Why the Reader Needs It

Step 3. Put Yourself in the Readers’ Shoes: What Answers Would You Expect To Get From the Article?

A set of random questions related to choosing a broom
A set of random questions related to choosing a broom.

Step 4. Group Questions by Subjects and Get the Outline of the Article

A color-coordinated set of questions related to choosing a broom.
A color-coordinated set of questions related to choosing a broom.

Step 5. Find Arguments

Step 6. Write a Lead

Step 7. Pay Attention to the Way You Address Your Audience

Step 8. Choose the Images for Your Article

Step 9. Check for Mistakes or Misprints

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