The Startup
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The Startup

You Are in the Business of Selling Headlines, Not Stories

Dear creators, your audience doesn’t have time to waste.

Photo by Annebell Dogger on Unsplash

Unfortunately or fortunately we are in the business of selling one single sentence. It’s weird in a way because you can put your life and soul into an article but if the headline is mediocre no one is ever going to look deeper. It’s a bitter pill to swallow, headlines feel…




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Eve Arnold

Eve Arnold

Service Designer. Writer. Author of ‘Occupation Happy’ and ‘100,000 Words’.

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