You Can Sell Literally Anything
Take it from the guy who made a fortune selling rocks.
In 1975, Gary Dahl made millions of dollars by selling…rocks. They weren’t colorful or striped like the rocks in gift stores. They were too small to be used for building anything useful. They were just small oval rocks, yet he sold them for $3.95 a piece.
His product was literally worthless. So how in the world did he end up making such a huge profit?
Some people think Dahl’s idea was genius, but that’s not what fueled his success. As far as products go, the idea was actually pretty dumb.
In Dahl’s case, it wasn’t the product that made him money. It was marketing. Dahl knew how to capture the public’s attention and make a worthless product irresistible.
Perhaps the most remarkable thing is that products like Dahl’s are all around us. How long has it been since you bought a bottle of water? Not very long, I’m guessing.
Stories like these are proof that you can sell pretty much anything. To run a successful business, a great product is helpful, but not necessary. It’s not really the product that matters. It is the marketing that counts.
Before Gary Dahl sold rocks, he worked as a copy editor for advertising companies. It’s safe to say he knew a thing…
