You Don’t Rule Your Company. Corporate Culture Does
…and what to do to implement strategic initiatives not matching your corporate culture
Culture eats strategy for breakfast — Peter Drucker
This quote to Peter Drucker, commonly considered as the father of management, briefly summarizes the power of culture in all the elements composing a company. If culture eats strategy, it can eat whatever it wants.
But what is corporate culture? I would define it as the set of behaviors, values, and beliefs predominant on how the people of a company make decisions and interact with their workmates, industry peers, and market environment. If you want to deepen the cultural elements, I strongly recommend this HBR article describing the six components of culture.
Culture is the very first, and the central element of the drivers for growth in the companies. The other factors strongly depended on this one. Culture will be the connecting cornerstone to fuel, constraint, or impede the success, first in the strategy, and ultimately in innovation and marketing as growth drivers.
