You hear me, but are you listening?

The difference between hearing and active listening

Aytekin Tank
The Startup
Published in
7 min readJun 11, 2018

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Originally published on JOTFORM.COM

We have 3.5 million users.

That’s 3.5 million people who have opinions about JotForm. People who can give us invaluable feedback on what features to build, updates to push, and pages to redesign.

But only if we know how to listen to them.

This is easier said than done. As Ralph G. Nichols and Leonard A. Stevens wrote in a Harvard Business Review article:

“People in general do not know how to listen.

They have ears that hear very well, but seldom have they acquired the necessary aural skills which allow those ears to be used effectively for what is called listening.”

Hearing and listening are not the same.

Unlike just hearing, listening requires us to interpret and understand what is being said.

We need to know not just what words somebody has said, but what they meant by them.

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Aytekin Tank
The Startup

Founder and CEO of www.jotform.com || Bestselling author of Automate Your Busywork. Find more at https://aytekintank.com/ (contact: AytekinTank@Jotform.com)