You May Not Want To Make the Next Million Dollar App
It’s not what you think it is
I wake up, and it’s about lunchtime. It’s a weird time to wake up, but it’s not because I’m having some leisurely sleep in. No, it’s because I’ve been up till 3 in the morning the night prior trying to get my app submitted for approval to the App Store. Once you submit your app, Apple can take anywhere from one to three days to actually look at your app and decide whether they will allow it on the store or not. It’s not a fully automated process either — someone who contracts for Apple loads your app to their device, and gives it a try to make sure it actually works. If it fails for any one of a number of reasons, they send it back to you citing a reason. And there are a lot of possible reasons.
The fact is that these late nights are common in the field of software developers. There are jokes like “caffeine goes in, code comes out” that underscores how developers spend time coding at times when other people sleep. And sometimes, it’s because you’re in the zone, but other times, it’s because you sleep when something is out of your hands for eight hours and you’re waiting on someone else to do something.
If you’ve heard of someone in the news making a million dollars from an app, and you’re thinking of giving it a go, you should know about the downsides…
