Your Brand Name Really Doesn’t Matter That Much

Your name doesn’t matter; here’s how to focus on the things that do.

Josh Nelson
May 11, 2019 · 5 min read
Photo by Clark Tibbs on Unsplash

If you have ever wasted countless time trying to come up with a strong brand name for a new idea, you’re not alone. A good name is very hard to come by, and a lot of quality brand names weren’t even words before the brand. Think Kleenex, Weebly, or Spotify — all major…