Your Creator Business Should Be Boring
Profits beat passion.
I started to write online in 2018 and built a 6-figure business by doing the same boring things on repeat: writing content, sending newsletters, selling digital products.
I’ve seen dozens of new platforms and exciting opportunities come and go.
I run a community with over 20,000 writers, and the harsh truth is that most people fail to grow an audience because they’re impatient.
I’ve been writing on the same platform for over half a decade.
I’ve sent over 1,000 newsletters.
And I’ve been selling the same offers for years.
Yes, the platforms you use matter, but not as much as you might think. You can build an audience on any platform.
What matters is that you’re willing to stick to the basics for long enough.
And usually, long enough means much longer than most beginners expect.
New creators often have unrealistic expectations about the time it takes to build an audience because there’s too much noise about how to get there quickly.
