Your logo is not your brand.

Casey Shagena
Nov 6 · 5 min read

But these 4 Pillars of Branding definitely are.

A frequent request to many designers is “Can you design my logo?”

When we get this question, the short answer is — Yes! But, let’s be honest here, your company is so much more than just a logo. Focusing solely on logo design will leave a lot of opportunities to connect on the table.

Let me explain.

When developing your brand concept, the FIRST and best step is to consider the 4 “V’s” as your…

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Casey Shagena

Written by

Brand Cultivator & Co-Founder at Aliado. A design & marketing studio serving ethical + human-centric brands. ⇢Design thinkers for #changemakers

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