Your Most Valuable Entrepreneurial Assets Are in Danger

A new case for making the switch from social media— quit continuous partial attention to strive after living on your own terms

Jonas Nienau
The Startup

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My Social Media journey started in 2009. I signed up for the big blue app when spending a high school year abroad in Birmingham, Alabama.

Not knowing what I was doing, I accepted every friend request I got. After all, I came to a new country and did not know anyone. It was fun at first and an excellent way to stay in touch with friends back home.

Now, 11 years and 1,600+ “friends” later, I quit. I downloaded my data and left.

Why?

Social Media’s ad-based business model is not serving me anymore.

The benefits (an easy way to stay updated & connected) do not justify the cost (time spent in newsfeed, my data, and all the things you find below).

Most social media companies are in the business of making money with our attention and data. The more time we spend in their newsfeeds, the more ads we see and the more money they make. That’s why they are great at keeping us where they want us — glued to our screens.

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Jonas Nienau
The Startup

Inspiration and education to live a meaningful and joyful life.