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Your Personal Brand Is What Sells Your Product

7 min readSep 26, 2018

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“woman holding balloons” by Lidya Nada on Unsplash

“Here’s my definition: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin

Failing Businesses Seem To Think That Humans Are Extinct

“You don’t need to save up the goodwill and encouragement you offer to others. It will be automatically replenished, and it pays dividends along the way.” — Seth Godin

The “Hubris” Of Caring

“Caring is expensive, but it also generates loyalty and word of mouth…not to mention that caring makes us all more human. Worth it.” — Seth Godin

Emotional Labor Will Make You A Fortune

“I have a hard time believing that people can’t care. I think that they often don’t see. They don’t see what we see, or interpret it differently. Or if they see, they see something you don’t see. But if they saw what you saw, and it was related to how they saw themselves, they’d act differently.” — Seth Godin

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The Startup
The Startup

Published in The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Paul Scott Jr
Paul Scott Jr

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