Your Startup Can Help Fix The Loneliness Epidemic
Why you shouldn’t make a big bet on “remote culture.”
Conjure this image in your mind…
Tom Hanks in the movie “Cast Away.” His character, barely covered in ragged clothing, stranded on a deserted island with nobody to talk to except Wilson… his inanimate volleyball friend.
That’s what comes to my mind when I hear companies spouting about their amazing “remote culture.” I mean, who wants to encourage remoteness as a culture?
Don’t Make That Mistake
It’s common, smart even, for aspiring entrepreneurs to model their young startups on companies like GitLab or Buffer — building a fully distributed team and avoiding tying up precious cash on office space and its associated costs.
Which makes perfect sense.
But please — strike “remote culture” from your startup’s lexicon immediately! Adopting this term as a pinup culture icon from the outset with all its resulting connotations is a mistake that’s hard to pull back from in the future. It may even impact the health of your staff.
Why?
There’s a good chance you’re not going to be a fully distributed company forever. As your startup grows there are reasons establishing…
