You’re Not Thinking Like a Silicon Valley Startup

Alessandro Segala
Feb 9, 2020 · 8 min read

Last Sunday, America was watching the Super Bowl LIV, with hundreds of millions of people gathered around TV screens, drinking beer, and eating junk food.

For those who work in the business of food delivery, that’s the equivalent of Christmas day. And you better bring up your A+ marketing game for that.

Even though, frankly, I had no interest in football, that morning I woke up to an email from Postmates, the app that delivers food from local restaurants, with a deal that recovering-from-Saturday-night me found too good…