You’re Wasting Your Time Trying to Build an Audience
There’s a better way to get everything you want
Writing coach Philip Charter compares LinkedIn to a Ponzi scheme:
“Most of these ‘top voices’ blend into one. It all seems so insular, and all those likes and shares get kicked up the chain […] It’s not dissimilar to how a pyramid scheme operates […]”
I agree — and not just about LinkedIn.
The whole creator economy is like this.
Hundreds of people are selling courses about Twitter, Medium, YouTube, TikTok, etc. The original clients learn “the secrets” and find other ambitious people.
“After several levels of resale, the buck stops with those who want to target clients in other industries who are less driven by the ‘earn a six-figure income in 30 days’ type headlines.”
Personally, I have nothing against these creators. How could I? I sell online courses too. People are providing a service that others want to pay for.
All power to them.
What pains me the most is seeing ambitious folks spend $100s on coaching or sprints — and then give up. They feel like they’re making progress towards their goals, only to “take a break” a few weeks later when they burn out.
