Zooming Ahead: The Explosive Growth of Zoom During the Pandemic
There are few winners from the coronavirus outbreak, but Zoom, and online meetings/video conferencing in general, certainly seem to be the biggest trend coming out of 2020 thus far
Introduction
If there’s one rule that should never ever, ever, ever be broken in business, it is this: You can never actually say that tragedy is good, and maybe even great, for your business! For aspiring CEO’s, this should be a given. If you are a sharp enough cookie to be at the helm of a growing company, it should go without saying that you should never publicly — and that’s a key word here — ever say something to the effect that, “Man, that terrible thing was really good for us!”
And yet, the stark reality of business is that yes, sudden major events can be transformative, being either very good or very bad for your company and your industry. And bad events, well, the record shows that bad does seem to sell! Just ask the security industry, which still benefits from 9/11 — almost two decades (Wow!) since that tragic day. Severe weather events — from hurricanes to tornadoes to flooding — sustain a constant market for disaster recovery services for commercial businesses and do —…
