Swoop: Driving the Mobile Revolution in Towing

Building a software enabled marketplace in towing services

Sameer Bhalla
Swoop Blog
4 min readJul 10, 2017

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Swoop is ushering in a new era for towing services

Towing has always been an industry with an “image” problem. Tow trucks invoke the painful memories of $600 impound fees and 3-hour wait times for tire changes. If you are encountering a tow truck, you’re likely not having a great day. And while there are certainly unsavory aspects to towing, the positive side of helping people and businesses is far too often overlooked.

Towing is a critically important segment of the $1.5 trillion Logistics and Transportation market domestically. Local towing operators around the country are responsible for helping individual drivers and large enterprises alike, keep moving, from clearing highway accidents to repairing flat tires to hauling heavy equipment.

The towing industry is one of the most versatile in the broader transportation category, with customers spanning from individual consumers, police departments, municipalities, insurance companies, equipment manufacturers, and small and large fleet operators. Yet the industry has been stuck in the dark ages of call center based dispatching and paper tow tickets.

Everyone has experienced the pain of waiting for roadside assistance for hours

That’s why Swoop has spent years working closely with thousands of large and small tow operators, and some of the world’s best car and insurance brands, to bring to market a software platform that enables a more seamless interaction between those who need towing services and those who provide it.

Swoop empowers local towing and transport operators to redefine how their industry is perceived, by helping them deliver seamless and exceptional customer experiences every day.

Swoop towing management software

The Swoop difference is a software product holistically designed to deliver a better customer experience. We pack in all the features required to take a tow operation paperless, while also alleviating the pain points a roadside customer experiences today, such as real time provider ETA tracking and real time chat. And we’ve done so with a focus on a simple user experience and powerful mobile functionality.

Swoop offers simple, easy to use software for towing operations large and small

Our software reduces much of the complexity in running a local tow operation, freeing up local operators to build and grow their business.

If you own a tow operation and are interested in streamlining your business — check Swoop out here.

The Swoop towing and transport marketplace

Swoop builds our software with the biggest industry challenges in mind. We aim to not only help tow operators, but also make roadside assistance program administration more efficient for car manufacturers, insurance companies, car rental and ride-sharing fleets, and commercial fleet operators.

Swoop removes the “motor club” middle man by curating a digitally connected network of tow providers using Swoop software. This streamlines the nationwide dispatch process, enabling more transparency, on time arrivals, and higher customer satisfaction.

Looking Ahead

Swoop’s end to end solution to the industry creates a unique opportunity to innovate across the full stack of towing and transport services. We’re integrating directly with vehicles to enable machine to machine requests for service, leveraging chat bots to deliver real time customer service, and providing robust APIs that enable our clients to deliver a roadside experience in mobile apps, vehicle consoles, or claims software. We’re automating the entire back-office operation—everything from dispatching, reporting, billing, and accounting — enabling tow operators to invest in things that drive the industry forward, like training, equipment, and personnel.

Swoop believes in turning roadside events into marketing events — and we’re excited to continue to partner with the largest and most innovative car, insurance, and fleet brands to make that happen. If your business requires roadside administration services — see how we can improve your program here.

Swoop is partnering with the industry for the long haul

We’re excited to help drive the towing and transport industry into the coming age of autonomy and electric vehicles. We’ve built some amazing relationships in the industry, and we’re just getting started. We know we have some hard work ahead of us — towing is complex — but our team is excited and ready for the long haul.

Swoop investors and supporters

Swoop is proud to announce our partnership with Founder Collective, Slow Ventures, SV Angel, and Entree Capital, some of the most successful and innovative Silicon Valley investors, who have been thrilled to support our mission to transform the towing and transport industry with easy to use mobile software.

It has also been our pleasure working with some of the nation’s most trusted and experienced towing operators. The Swoop team is constantly learning more about our industry, and we’ve been fortunate to have the opportunity to learn from the best. Here are just a few of Swoop’s trusted tow advisors:

Dino Tomassi, Finish Line Towing
Geoff Russell, Kauff’s Transportation
Garrison Gaylord, Southern Wrecker & Recovery
Sean Loscalzo, A Superior Towing
Cassie Stephens, Coleman’s Motor Company
Jonathan Diaz, Empire State Towing
Tyler Harden, Jim’s Towing Service
Sean Van Lingen, Van Lingen Towing & Recovery

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