In entrepreneurship, success is often celebrated based on data points called KPI’s [Key Performance Indicators]. Even if you are not familiar with the term, you’ve often seen KPI’s because they are used to sell you on something being relevant.
For instance, the number of Instagram followers provides a KPI of how influential you are, or the amount a company raises provides a KPI of how bullish investors are on an idea. In my circle, every week, you are proud of someone being featured in TechCrunch, hitting a subscribed user number, increasing top-line revenue, or increasing distribution channels.
I’ve withdrawn from openly praising peers for a while — not because it is not warranted but because as I get older, I’ve reserved words of praise for acts of service beyond the scope of self-interest. Today I want to celebrate @akinadebowale and @ousmansahko for their work entitled “Black Art is Black Money”.
Armed with investor capital, the company @blacktag could have used the cash to make black content that didn’t matter. The stereotypical abstract visuals where you need to have a college degree from Parsons to understand or the easy slap-stick viral nonsense. Instead, they decided to answer the question, “What valuation should be given to the black culture?”. They expressed it in an unapologetic manner and without tearing down another race to get the point across.
In this metric-driven world, it’s brave to take a stance to say this is who I am as a brand, and it may not be popular, but here I am. I am super proud of this video written and produced by @blacktag and look forward to sharing this content with everyone. To watch please visit www.blacktag.com
