Sylvianism
Published in

Sylvianism

The Neo-Tribe of Rajinikanth and the Baashha Syndrome

Baashha — Ra Ra Ramaiyya Song

Abstract: This article traces the history of Rajinikanth movies and how a neo-tribe was formed through the lens of Mafessoli’s neo-tribalism theory. It also elaborates on how this neo-tribe is immersed in a Baashha syndrome and how Petta used this syndrome to market the movie. In the end, I make a case for why Rajinikanth will not be able to convert his neo-tribe into a political movement.

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