Wattpad Brand Originals — What is it and How Does it Affect Writers
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Wattpad is making a bid to dominate Gen Z programming.
In their first major move following their purchase by Naver in January 2021, Wattpad announced the launch of Wattpad Brand Originals.
An offshoot of the Wattpad Brand Partnerships program, Wattpad Brand Originals will look to use Wattpad’s vast library of stories to create new content aligned with established brands in order to reach the Gen Z market, who are notorious cord-cutters and seekers of ad-free viewing content.
I’m aware Wattpad has used its resources to create TV programs and films; I’ve mentioned in the past the success of After, Anna Todd’s One Direction fanfiction turned legitimate IP that continues to make many for the company, with its sequel After We Collided dominating the box offices in summer 2020.
But I know very little about the Wattpad Brand Partnerships. My research led me to one of the more successful products of the program, That One Summer aka This Time, a movie that combined the ingenuity of Wattpad creators with a brand partnership by Cornetto brand ice cream to become one of the hottest films in the…
