3 Expected Internet Marketing Trends In 2016
While considering the latest trends of the search marketing world, some kind of changes has been noticed on the search engine results pages (SERPs). The right-rail ads have been disappeared, and now Google Shopping ad units became more popular. In this blog, we discuss the latest trends in paid search, as well as focus on where the trends will lead.
1.Shopping Ad Units
Considering the fact, Google Shopping is very successful, and a huge number of retailers are growing by sharing of clicks from Google Shopping ads. It is also known as PLAs or Product Listing Ads. Due to recent changes like better visibility of Google Shopping results on mobile devices, has enhanced the number of Product Listing Ads. Also, with the use of Google’s AdSense for Shopping program, the retailers get the opportunity to display their ads on the third-party sites. Moreover, the launch of new search partners like Target and Kohl’s, has provide a big boost to PLAs.
2. Voice Search & Natural Language
Another big trend is Natural Language search. Now-a-days, most people are in touch with digital personal assistants like Siri, Cortana, Google Now and Alexa (for Amazon Echo). They are integrating these search/digital assistants into their offices for everyday workflow/tasks. To understand behaviors in different contexts, the search engines are practicing hard. This practice is keeping the users away from the actually searching on mobile phones and desktop computers.
3. Expanded App Advertising
There is a big constant discussion about App Indexing and Deep Links for search engine rankings. With the help of app indexing, the users can obtain search results and can get engaged with them, even if the app haven’t installed on their mobile device. With the time, the gap between the app experiences and desktop experience is reducing. The end of gap makes App advertising seamless, as search engines are trying hard to place advertising around deeper app content.
As the app campaign advertising is limited, the advertisers focus more on encouraging the people to download a specific app on search, display and YouTube. This makes advertiser focusing on making ads for apps.
The above points are just the future expectation for paid search. So, don’t get confused about the digital marketing tactics. If you are looking for the digital marketing solutions for your business, then you can connect with the company, who offer an excellent internet marketing services India. They will provide the complete internet marketing solutions according to your business requirements.
