Google Analytics New Method To Track AdWords Sitelinks

In April, the Google Analytics has introduced a new feature for measuring adequately the AdWords performance. As this new update was overlooked by most of the experts, but it is packed with full of data.

Feature Release Notes

On April 11, 2016, Google Analytics has introduced “Release Notes” with a huge list of added features. If you intensely desire the maximum AdWords data, on which you can get your hands on, then surely this Google Analytics new feature will be the perfect option for you.

Update From Release Notes:

According to the update, the new Sitelinks report will show in AdWords reporting section in Google Analytics. Basically, in Google Analytics reports, the AdWords reporting section on most of the features are available in AdWords. But according to the advertiser feedback, in this the main feature SiteLinks was missing. So, to fulfill this space, the new Sitelinks report feature was added to the AdWords reporting section in Google Analytics. Moreover, this report includes data for actual clicks on Sitelinks, generated from a website visit.

Although, the sitelinks feature has gained media coverage, but even months later, still most of the PPC professionals discovering the new feature for the first time. Still, many of the PPC professionals are using this feature in PPC Advertising already, and enjoying its benefits in Google Analytics.

Why It Is Useful

Through this new Sitelinks reporting feature, the professionals can easily see and find out which individual sitelinks are performing on the particular campaign, as well as how those sitelinks contribute to the site performance after a click on a website.

How It Used

Previously, the Google had mentioned that AdWords sitelinks can boost the clickthrough rate by 10–20%, and for branded terms, 20–50%. Considering this part and plus the data, the user gets easy access in the AdWords platform on sitelinks that is really beneficial for their website.

The users can get a good amount of data on sitelinks by simply accessing the Ad Extension Stats in the AdWords dashboard. They can get the data regarding the total clicks, clickthrough rate, average position, costs, etc. Although, it provides the information about how the individual sitelinks are performing, but the user will lose the additional insight of what happened after a click on the sitelink.