Latest AdWords Features For 2017
It is a well known fact that AdWords have become one of the most powerful advertising platforms nowadays. Developed by Google, it makes the business owners pay for the advertising copy they display in the search results for specific keywords. Considering the importance of the AdWords for the users, Google has planned few notable changes for 2017. While planning the AdWords changes, it doesn’t plan any changes in its basic features.
What Will Remain The Same?
Although, the new features are added to the AdWords, but their basic features will remain the same. Some of its features that aren’t changing are:
1. Keyword Selection & Bidding Process: When it comes to the Adwords basic features, the proper keyword selection and bidding process are the two important aspects. So, to make things easy for the advertisers, Google didn’t make any changes in these two. It means, the advertisers didn’t that need to make any changes to their basic approach, and their existing bids and ads will perform similarly as they do previously.
2. Quality Score: Google’s aimed to provide the best results for their users. With Quality Score, Google remains to ensure that the users achieve their ad campaign goals with AdWords. For this, Google considers all combination of bid amounts and Quality Score and decide which ads are to place. More the effective ads you have, more the chances you will get to reach users.
3. Ad Locations: The ads that are creates in AdWords will show up in appropriate places outside the Google’s search results. It means the users can display their ads to their target audience that are part of the Google Display Network. Moreover, they can target the users on the basis of specific keywords, demographic or a website.
What Will Change?
1. Expanded Headlines: Google has added a newly expanded headline format in AdWord. This new feature helps the advertisers to create their ads with headlines of two 30-character, instead of one 25-character. This new feature provide great opportunities to advertisers, to make their campaigns more effective and attractive.
2. Click-to-Message Campaigns: As phone calls to target sales are always major issues for people who focuses more on the online chats and text messages. To help such users, AdWords has introduced a new feature, which allows the customers to chat through messages.
3. Similar Audiences for Search: If users show a similar search behavior as current customers, they will be able to reach the new audiences based on their current information. In this new feature, AdWords will consider the users browsing activities by reviewing the Display Network sites and find out the similarities between the audiences you have remarketed and the new potential customers.
4. Remarketing to YouTube Viewers: For those you want to add a new and productive advertising platform to their campaign, YouTube can be a perfect option for them. Through YouTube, users can target their ads on the basis of past user interactions and connect with more potential audiences.
5. Promotion Extensions: Through this promotion extension features, you can display an extra information about your business in Google, enhance the visibility of your ads, and provide them more value. As AdWords automatically display the extensions when it determines, it will increase the performance of your ad, and improve your Ad Rank.
Conclusion:
These new features of AdWords will surely increase the value of your ad campaigns and help you to earn better results. If you also want to add these new features to your ad campaign then hire the professionals who provide the best Pay Per Click advertising services in the market.
