Synavos Identity

Zahra Irfan
Synavos
Published in
2 min readOct 3, 2017

Every entity is born with its own roots. Initially, these roots may contain just the formula for growth but eventually they start shaping the essence of that entity. By defining these roots the self is understood, hence improved and so begins the formation of an identity. We went through the same process for Synavos, a journey one might call it.

Synavos attracts certain kind of people. We don’t encourage the yes men or the know it all’s. We like the devil’s advocates and the learners. We have all heard of the A Team, the Theory Y workers, the High Performers, the Design Thinkers. Common to all such people is the passion to create an impact, whether it’s a routine task, a work process or a new idea. The measurement is not done by how big or small that thing is but how far reaching its impact is. Synavos seeks such people avidly, picking them up on the way. In pursuit of this goal each one of us recognized that the medium of greatest impact in the world now is information and technology. The power of software and tech-innovations reaches out to almost all the organizations in the world. However, there remains massive room for improvement in efficiency and approach. Synavos sets out to transform the way software and service sourcing is done. Good ideas keep cropping up across the world but very few are able to make a mark. It’s the process and execution of the idea that gives it power. The identity of Synavos is that power.

The achievement of these goals is not simple. It requires character and strong values. This is when we defined our roots. The first of which is transparency. We believe processes and communication need to be open and transparent. We know how expensive information is and so we prefer to keep it available and the prices low. The result is honest and unbiased interaction with all our stakeholders.

We are a group of transformative minds. At Synavos we believe solution-orientation is not challenging or good enough. We direct our actions towards not only generating solutions but also creating impact through them, an impact that reaches out to our clients, ourselves and possible users of our outputs.

We believe in being progressive. Stagnancy is not an option for us. Life stops as soon as the blood stops flowing; we strive to end each day a step ahead from where we left off. It is important to know that all major transformations are the collective impact of multiple progressions over time. We value the importance of each progression, each sprint and each iteration.

Lastly, being human is the most natural of all instincts, and Synavos’ culture bears proud testament of this trait. We allow freedom and comfort to our teams to let them evolve and connect with each other and with customers, humanly.

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Zahra Irfan
Synavos
Writer for

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