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Food Stadium Exclusive Interview with SynchroLife CEO Tomochika Kamiya

SynchroLife’s founder and CEO Tomochika Kamiya recently did an exclusive interview with “Food Stadium” in Japan! Food Stadium is an influential food and dining industry news site in Tokyo that reports on news and trends.

Tomochika spoke with Manami Ozeki at Food Stadium about his history as an entrepreneur, why SynchroLife uses cryptocurrency rewards in our social media platform, and how SynchroLife can help restaurants. Thank you Food Stadium, Tadashi Ohyama, and Kozo Sato for this amazing opportunity!

We’ve prepared an English translation for our international community, and you can also read the original interview in Japanese on Food Stadium’s website below:

Now on to the interview!

Cryptocurrency & Social Restaurant Discovery Service SynchroLife’s New Data-Based Approach to Customer Acquisition for Restaurants

Using the social restaurant discovery service SynchroLife, diners can earn cryptocurrency rewards for posting restaurant reviews and dining at participating restaurants. The app was created as a way for diners to discover “truly good restaurants” without being misled by SEO or online marketing, and restaurants are hoping it will be an effective tool both for reaching current customers and for data-based new customer acquisition. The service is also known for its token economy (crypto-economy), and we spoke about it with Mr. Tomochika Kamiya who is the representative of GINKAN, Inc., SynchroLife’s managing company.

Food Stadium: To start, please share your personal career history and what led to you creating SynchroLife.

Tomochika: I was an entrepreneur for years before creating SynchroLife. My grandfather ran his own business so from a young age my mother encouraged me to do the same. I grew up with that as a goal and I started my own marketing business while still attending university. After graduating I grew that into a company and began managing a nail salon.

Food Stadium: Why a nail salon? That seems like an uncommon choice for a man.

I could tell that there was a high need for food and beauty related businesses, and I decided to try working in the beauty industry first. The nail salon industry is overwhelmingly female, and I thought being male in the industry might give me a unique position. Just as I predicted, my salon was quickly picked up by the media as a “male nail technician run nail salon” and the business had a strong start. However, after running a salon I realized it was a lot of work and not a particularly money-making business. I reevaluated the direction of my business endeavors and moved from running a salon to offering online correspondence courses for aspiring nail technicians. At the time the internet was still young and if you had a good SEO strategy you could get a lot of customers online. I set this business up to grow and then sold it.

Marketing gets in the way of finding “truly good restaurants” when you search online…

Food Stadium: What came next?

Tomochika: Using my web experience gained from my online nail technician course business, I started a new company focused on beauty salon and restaurant sales and developed an in-house system for it. While working on this business I had the opportunity to work closely with many restaurants and became aware of the deep-rooted issues in the restaurant industry. They have their hands full with day to day operations and don’t have the time to try new things. They have a lot to deal with daily and often rely on their instincts and experiences. When seeing that I thought they could increase productivity if they brought in more data analysis and technology. I wanted to help the industry.

Additionally, I wanted to help people reliably find good restaurants. I personally love dining out and am always disappointed when I end up at a restaurant that isn’t good. I think everyone wants to enjoy a good meal when they get the chance to dine out. But Japan has over 800,000 restaurants, and it’s hard to find the good ones when you have so many options.

Many people do their restaurant searches online, but the restaurants that come up at the top of most search results are ones that have worked hard on their SEO. Your search results show you the restaurants that are good at marketing, which is not necessarily the same as the restaurants that are actually good. I believe that today the internet has turned into an obstacle preventing truly good restaurants from getting the recognition they deserve.

I created the social restaurant discovery service SynchroLife with the problems of the restaurant industry and the diner problem of finding good restaurants in mind.

SynchroLife is not a restaurant review site, it’s a social media service for restaurant discovery. I was careful to make it a social media service because these services are based on the connections between people. When posting on social media, you are conscious of the fact that others will be viewing your content, so when it comes to restaurant reviews you’ll naturally want to post something more positive and show off the best restaurants you know. That was my goal, to make a restaurant discovery service that lets you find restaurants from authentic recommendations instead of artificial online marketing. I think social media is the ideal platform for sharing restaurant recommendations.

The value of social media is in content aggregation…

Food Stadium: What was your intention in adding cryptocurrency to a social media service like SynchroLife?

Tomochika: As you know, social media is made up of user-posted content, and only has value after a certain amount of content has been posted. But a single piece of content only has limited value, it’s when that content is combined with other content and is aggregated that it has the most value. That’s why our cryptocurrency reward system is not based on “1 post = X yen”.

There are many social media services out there, and users are posting new content to them daily, but even though they are providing value to the platforms they don’t receive compensation for doing so. With SynchroLife, we hoped to give back to users creating content by giving them cryptocurrency based on the value of their posts. This system is similar to Bitcoin in that early users will get the most benefit.

When a social media service is still growing its value as a content aggregator, there are early adaptors that provide content to the platform from an early stage. In SynchroLife, that’s the users that have been posting their favorite restaurants or new good restaurants they try on SynchroLife from the beginning. By using blockchain technology, we are able to give cryptocurrency to users — like a return based on how much value they have contributed to the service. The earlier users start creating content, the more rewards they’ll receive. Up until now most social media services have been a hobby or volunteer service, but we’re changing that. SynchroLife is trying a new kind of reward system using cryptocurrency. SynchroLife is not just a social restaurant discovery service, it’s a social experiment creating a new kind of token economy.

Effective customer acquisition strategies based on data, not feelings

Food Stadium: What merits are there for restaurants to join SynchroLife?

Tomochika: Restaurants are able to effectively acquire new customers through SynchroLife. Up until now, many restaurants were stuck paying expensive advertising fees, but with SynchroLife they can sign up and get started with our risk-free PR and CRM services to attract new customers and keep in touch with their current customers for free. There are no registration or hardware fees.

Participating restaurants use the free SynchroLife restaurant staff app to show a QR code to diners that come to their restaurant from SynchroLife. Users scan the QR code to get on average of 1% to 5% (and maximum 20%) cashback in cryptocurrency (SynchroCoin). Restaurants are able to build up data on what kind of users are coming to their restaurant and use that to come up with effective marketing strategies. The app analyzes the big data for restaurants and tells them what marketing steps to take next. For example, a restaurant could choose to give a free ticket exchangeable for a side dish to customers that have been to a restaurant three times or send out a special ticket to customers who haven’t been to the restaurant in a while. SynchroLife has data on the areas where different users are active, and their friends too, so it’s able to help restaurants turn customers who loved their restaurant into loyal customers. We call this “automated CRM”, and it’s a unique part of SynchroLife’s service.

Food Stadium: Data analysis is an important tool for restaurants trying to acquire new customers, isn’t it?

Tomochika: Yes. Up until now, many restaurants were run in a very analog fashion, making decisions based on their feelings. But moving forward, effective customer acquisition is going to require objective data analysis and sales work. Restaurants can’t just sit back and wait for customers, they need to take action to get customers to come in. I’ve seen in the past how much this can strengthen a restaurant, during times like the 2011 Tohoku earthquake and tsunami it was restaurants using data analysis and had a CRM program that were able to remain strong despite the difficult time. We’ll be seeing that soon with the effects of COVID-19 as well. Once the virus calms down, restaurants can’t just reopen and quietly wait for customers, they need to reach out proactively.

Food Stadium: What are your future plans for SynchroLife?

Tomochika: Currently SynchroLife has over 100,000 restaurants registered in Japan, and over 300 participating restaurants. For example, “Osaka Yakiniku Horumon Futago” and “Zekkouchou Teppen” are participating restaurants, and we plan to keep growing our selection of restaurants going forward. We believe there is no such thing as borders when it comes to good food, so SynchroLife is available in four languages and over 155 countries. The app is usable not only to the Japanese, but to visitors to Japan as well. In the near future, we’ll be working with local sports teams and local governments, and have lots of plans to help restaurants and give back to local areas. I hope to grow SynchroLife into a valuable worldwide restaurant content aggregator and create a system where users can have fun and restaurants can profit.

Please visit the following links to learn more about SynchroLife! 📲

Official Website: https://synchrolife.org
Telegram: https://t.me/synchrocoin
Twitter: https://twitter.com/synchrocoin
Facebook: https://facebook.com/synchrocoin

SynchroLife Mobile App:

iOS App Store: https://itunes.apple.com/app/id557532449
Android Google Play: https://play.google.com/store/apps/details?id=jp.co.synchrolife

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SynchroCoin

SynchroLife is the app loved by eaters — the world's first social restaurant review platform with crypto rewards and a token economy! Join today!